Today I have leaving to Stockholm to meet up with the Fhits crew. I am here today to explain the reason for the trip. Alice Ferraz, fashion businesswoman and creator of Fhits had a brilliant idea to bring the national fashion to other countries, and the place chosen was: Stockholm. The project is called Brasil e o Sol da Meia Noite (Brazil and the Midnight Sun) and will function in the following way: 12 Brazilian brands will participate in a temporary store (a pop-up) during the month of August, so that the doors of the Swedish market is open for the national brands, providing an exchange of values in fashion, beauty and lifestyle. Cool right?!
I thought this idea was brilliant and I am certain that it will be a success, and the best thing is that the brands chosen to make part has a mega Brazilian identity, they are: Carla Amorim, Cecília Prado, Débora Mangabeira, Dois Elles, Dudalina, FIT, the oldest boutique in Brazil with plant origin products Granado, Julie Chermann, Pat Pat’s, the fast-fashion brand Riachuelo, Tigresse e Triya. It is hard for me to choose the one that I am mostly in love with (haha). In addition, the multi-brand Magrella, NK Store and Cartel 011 will also be coming to Stockholm with the intention of identifying talents of the Swedish fashion and bring their creation with exclusivity to Brazil, does that work for you guys?! (haha)
Our super chic collaborator – Paula Martins is already there!
The best thing is that for those of you who are in Brazil or any part of the world, will also be able to shop, how?! Online, through Walmart.com (I have already talked about them and the grand variety of products that is on their website, here on the blog), recreated a Brazilian pop-up in virtual territory, so that everyone can access the products and acquire the creation of our designers.
Nice, right?! Stay tuned on my Instagram and Facebook, tomorrow I arrive in Stockholm and I will show new and exciting things!