A few days ago, Chanel presented its Cruise in Paris under the new creative director, Virginie Viard, and brought a series of highlights. One of them, undoubtedly, was the full purple look that came with a super young and elegant proposal, further evidencing the tweed jacket, one of the classics of the house. This is one of the signs that confirm the permanence of the shade in the day to day of the fashionistas. Two years ago, lavender became prominent and dominated collections and, of course, the street style. Here Camila and I show you ways to bring the tones of the violet card for proposals that go from workwear to the last event of the day.

With a monochromatic set, Camila played with the aesthetic contrasts with fun and femininity. Traditionally, tailoring consisted of a few neutral and dark options, among grayish, black and marine. This time, Camila bet on a light and relaxed version, which shows this movement of repagination of classics, in a soft violet shade. As for my look, I invested in the composition of stronger colors.

DAS PASSARELAS PARA AS RUAS- CARTELA PÚRPURA CAMILA COELHO

On the runways, more inspirations on how to wear the tonalities. Emilia Wickstead opted for a full pastel in the dress and only the mule with vibrant tone was the point of true color of the production. For Tibi, lightness and tranquility in the style that dares in the construction of modeling, with its elegant asymmetry.

DAS PASSARELAS PARA AS RUAS- CARTELA PÚRPURA CAMILA COELHO

Representing the ward of dark purple proposals, Lavin brought the long rich in textures and details. As for Kate Spade, the extra shade was for the crisp wool jacket – cool and glam to the extent!

DAS PASSARELAS PARA AS RUAS- CARTELA PÚRPURA CAMILA COELHO

In Ann Demeulemeester’s collection, the wide shape was a very important element to make the look even more impressive. For Cushnie’s 2019 Winter, the purple with pink pinches was explored in several materials: velvet, suede and tailoring fabrics. When we say that the mix of textures is the secret to transforming monochrome looks, this is one of the paths to success.

XoXo, Alice.