That Uruguay is a super charming country, I think you already know. One of the most exciting, exclusive and elegant beaches of this little neighbor of Brazil is undoubtedly José Ignácio, from the side of the bustling Punta del Este. It’s true that the water is very cold there, because there are currents coming from Antarctica. But who cares about that having the super “cool” mood of the Playa Vik José Ignácio hotel to enjoy this little piece of paradise in style?

PLAYA VIK, O CANTINHO MAIS COOL DO URUGUAI Camila Coelho

The hotel has just received from Condé Nast Traveler the honor of being one of the best resorts in South America. It is overlooking Praia Mansa, in the bohemian-chic corner of José Ignácio, a super coveted point on the Uruguayan coast. I dare say that Playa Vik is a vanguard redoubt by the sea. Its contemporary architecture gains its own style with Uruguayan and international works of art by names such as James Turrel, Zaha Hadid, Pablo Atchugarry and others.

PLAYA VIK, O CANTINHO MAIS COOL DO URUGUAI Camila Coelho

The central building is all glassed and has an inclined facade. The face of Uruguay. But with extra hints of sophistication. The ceiling and side walls are lined with titanium panels. Within the complex are six smaller houses, which are also a celebration of art. Fireplaces abound to bring even more coziness and take care of the cold that even in summer insists on giving the air of grace. The gardens are a separate chapter with lots of green and flowers from the countryside.

PLAYA VIK, O CANTINHO MAIS COOL DO URUGUAI Camila Coelho
PLAYA VIK, O CANTINHO MAIS COOL DO URUGUAI Camila Coelho

And since you’re in the area, include in your itinerary a visit to the sculpture Los Dedos, in Playa Brava, which has a buried hand and exposed fingertips on display. This is one of the favorite beaches for surfers in this region. Pay a visit to Bodega Garzón, a beautiful winery that produces good wines, Tanat being one of the highlights. Take the opportunity to have lunch right there. Watch the sunset at Casa Pueblo, of the artist Carlos Villaró, an icon in Punta del Este. Have lunch in José Ignácio at Parador La Huella. Finally, go back in time to Pueblo Garzón, a small village where Francis Mallmann has a delicious restaurant. Make reservations in advance if you want to guarantee a place in the Garzón Restaurant.

PLAYA VIK, O CANTINHO MAIS COOL DO URUGUAI Camila Coelho

Uruguay is a super destination. Wait for the opening of the border to foreigners and go. You will love it. I guarantee it!

XoXo and see you next Tuesday.