In your beauty routine, do you pay attention to where your products come from and even what they are made of? In recent years, consumers have started to demand cosmetics free of animal testing and in many cases free of animal ingredients as well! In 2020, the term “vegan” grew by over 90% in Google searches and this lifestyle is still on the rise.

Photo: Drew Graham

If you want to know new brands in this segment, check out 3 options below!


Meet Elaluz Skincare: Beauty Oil & All Day Beauty Water Camila Coelho

Yes, Camila Coelho’s brand is 100% vegan and cruelty free! Currently with 9 products in its portfolio, Elaluz has a rich curation of beauty essentials, with makeup, skin care, and hair care. In order to highlight everyone’s natural beauty, the brand relies on ingredients that are clean and good for the skin and the environment.

The products are free of parabens, sulfates, phthalates, PEGs, TEA, DEA, GMOs and artificial fragrances. Also, sustainable packaging. Clean, conscious, sustainable and of course, made with different Brazilian ingredients, such as nuts, fruits, plants and oils.

Simple Organic

Photo: Simple Organic

Simple Organic is a Brazilian brand of organic, natural and gender-free products. Founded in 2016, the brand was born at SPFW during a À La Garçonne fashion show, which took the concept of vegan and organic cosmetics to the runways. Rethinking her consumer habits, the future of the next generations, and positive social impact, brand founder Patrícia Lima has revolutionized the digital beauty market.

The brand develops all its products in Brazil, which are certified by Ecocert, the largest organic certifier in the world, based in Paris. Chic, right? Today, the brand has more than 120 products, including mascara, lipsticks, moisturizers and even sexual care products.

The Ordinary

Photo: Okan You

Canadian brand The Ordinary, from the giant Deciem group, has famous minimalist packaging and clinically sound formulas. With 27 products, the brand uses reliable ingredients, scientifically proven and free from parabens, sulfates, mineral oils, animal oils, formaldehyde and other elements.

Photo: Unsplash

Transparent in the choice and objectives of its products, the brand has moisturizers, anti-aging products, pure vegetable oils, acids, and even some foundation options, all rich in skin actives.

Let us know in the comments if you have already tried any product from these brands! Oh, and what other vegan and cruelty free brands do you like and recommend?