Celebs are increasingly betting on their own beauty brands, which seek to present innovative products, with wide color palette and purpose! Some of these brands are even born with important certifications, such as the cruelty-free and vegan seals. Today we show you four brands in this style and the names behind them!
Rare Beauty – Selena Gomez
Photo: @rarebeauty
Photo: @selenagomez
Singer and actress Selena Gomez has joined the beauty world. In 2020 the makeup brand Rare Beauty was born, with minimalist packaging and products that promise to enhance the natural beauty of each person.
Shop Rare Beauty:
“I want Rare Beauty to be more than just a beauty brand. I want us to stop comparing ourselves so much and start embracing the uniqueness. You are not defined by a photo, a like or a comment. My brand is not about how people look at you, but how you see yourself,” said Selena in the brand’s first video.
Photo: @rarebeauty
Photo: @rarebeauty
The brand has 48 (!) foundation shades, concealer with light texture and moisturizer, an extensive color chart of matte liquid lipsticks, lip balms, liquid highlighters and blushes, in addition to other products that complement the makeup, which promises to make you ” feel good inside, without hiding what makes you unique, because Rare Beauty is not about being someone else, but being who you are.” Inspirational, right?
Rare Beauty products are available at: Sephora.com
Fenty Beauty – Rihanna
Photo: @badgalriri
Photo: @badgalriri
Rihanna is the owner of Fenty Beauty, which was born with the goal of being an inclusive brand, with products that feature a wide range of shades and models, in order to cover the most varied skin types.
Shop Fenty Beauty:
Photo: @fentybeauty
Photo: @fentybeauty
The brand has a foundation with 50 different shades, as well as other classic make-up products that promise an explosion of colors and finishes that enhance the skin’s natural radiance. Fenty Beauty ended up indirectly launching the “Fenty Effect,” where other brands (from all over the world!) started to expand their makeup lines to be more inclusive.
Fenty Beauty products are available at: Sephora.com
Kylie Cosmetics – Kylie Jenner
Photo: @kyliecosmetics
Photo: @kyliecosmetics
Kylie Jenner was one of the pioneers in the beauty business! The youngest of the Kardashian-Jenner clan launched her brand in 2016, a year when everyone wanted voluminous nude lips just like hers.
Shop Kylie Cosmetics:
Soon, Kylie started her beauty empire with a simple lip kit consisting of a matte liquid lipstick and a contouring lip pencil, both in nude shades. It was an immediate success and the kits literally sold out in seconds!
Photo: @kyliecosmetics
Photo: @kyliecosmetics
The brand has evolved and now has an extensive range of products for the different stages of makeup! What calls the most attention these days are the limited themed collections, always full of creativity and super pigmented and glossy products. In addtion, they are vegan and cruelty free.
Kylie Cosmetics are available at: Ulta.com
Elaluz – Camila Coelho
And of course we couldn’t fail to mention Elaluz, the brand of our big boss Camila Coelho! A beauty lover since childhood, Camila created her own brand in 2020, with the objective of presenting selected items that are essential for the beauty routine.
Shop Elaluz:
Elaluz covers makeup, skin care, and hair care products, all designed to help bring out one’s natural light.
Made with clean and effective ingredients, Elaluz also features sustainable packaging. In addition, all products are cruelty-free, gluten-free, and vegan.
Elaluz products are available at: Elaluz.com or Ulta.com
Have you already tried any of the products from the brands we listed? If so, tell us what your thoughts, or what products you would like to use!
