At first, the pandemic forced us to change our rushed routine and give new meaning to moments of self-care, the beauty and wellness routine. This even caused the beauty market to have a big change, bringing new movements that question and inspire moments of intimacy and empowerment.
Thus, the sexual wellness movement emerged, a wellness trend that promises to revolutionize. This movement is focused on female pleasure – free of taboos – with products and services that impact female sexual well-being, thinking about women’s health and other aspects of their lives.
“The goal is to normalize conversations, especially when they involve health, so we can understand our bodies and relationships.”
“The goal is to normalize conversations, especially when they involve health, so we can understand our bodies and relationships.” – according to Lilit, a brand created by women who seek to revolutionize female intimacy.
If for many years talking about sex and female pleasure was secretive (and even uncomfortable), the trend now is to invest in self-esteem and sexual well-being, knowing that this has a direct impact on physical and mental health, and even on relationships with yourself and others.
What did you think of this movement?