I launched my collection with Riachuelo on the 17th along with Kadu Dantas (who did a collection for men). To create each piece and have made this collection, it was a dream come true especially for being with Riachuelo, a fast fashion that I have loved for years (working with them for over 4 years) and best of all is knowing that it is accessible to everyone!
The collection was super feminine with a touch of sensual and sophisticated at the same time. My focus was to create something that would have my identity but at the same time having the face of the Brazilian, and i think that I was able to achieve that. I am in love with everything about it!
For an even more special touch, Kadu, Riachuelo and I had the idea of launching this collection in a few places in Brazil, instead of doing it only in São Paulo (after all, you guys deserve it, right?). And that’s where the challenge began: there were 4 states in 2 days! Yes, we started in SP from there we went to Rio de Janeiro, we follow to Uberlandia in Minas Gerais and finish in São Luis in Maranhão. Woah! Haha.
In São Paulo, we counted with the presence of influencers that i love, friends and the press. I had butterflies on my stomach, but when I arrived, I couldn’t stop smiling (it was a unexplainable happiness)! Many pieces of the collection are no longer available online and in some stores (I am super happy that they are selling fast) but there are still many pieces available – take advantage and go get yours!
From São Paulo we went to Rio de Janeiro to find our dear friends – Giovanna Ewbank and Bruno Gagliasso, and there we did a super fun live on Riachuelo’s Facebook! It was sooooo special! ❤
Then from Rio we went straight to Uberlândia, because the next day super early we knocked on Thássia Naves door (a blogger that I love since forever)! We delivered the collection to her personally and she put together 4 beautiful looks with pieces from my collection! It was a short but awesome time!
From Uberlandia we took off to São Luis to find Thaynara OG!
We met Thaynara at her house and from there we went to the “meet & greet” – that energyyyyy! The shopping mall was packed and it was a success! I loved seeing so many of you rocking my collection that day!
It was two unforgettable days, super rushed, tiring, but in the end I was so grateful, not only by launching the collection, but to have received so much love and support from you!
I will be eternally grateful!