Independent, innovative and purposeful brands – this defines Indie Brands. In the beauty niche, these brands promise to be the future of the market – in Brazil and worldwide – as they are dictating trends in cosmetics, following unconventional processes and management methods.
The Indie Brands have a real and accessible motto, getting closer to the followers and consumers, making them feel part of the brand’s history and purpose. In addition, they carry authenticity and ethics in their DNA, raising guidelines such as sustainability, clean formulas, and well-being.
In practice, Indie Brands tell their own story, transparently communicating the history and origin of the products, talking about the ingredients chain and who the producers and partners are. Generally small sized, these brands are reaching spaces previously occupied only by big companies, since they bet on strong digital marketing, technology, innovation, and a good dose of agility.
With this, Indie Brands renew the concept of consumption, transforming this act into a relationship of connection. According to the study “The Cosmetics Indie Brands Market in Brazil – Investment Opportunities”, published by Factor-Kline, independent brands are already consolidated in the international scenario and are also beginning to gain strength in the national scenario, with an average growth of 40% per year.
Now tell us: what are your favorite Indie Brands?