Introducing Elaluz‘s newest skincare launch: 24k Eye Treatment— a brightening, depuffing, energizing eye gel formulated to give you a well-rested look. The skin around your eyes is the thinnest, and one of the first areas of your face to show age, so incorporating a daily eye treatment is essential. That’s why this new eye gel is packed with antioxidant-rich 24k gold plus powerful ingredients like star fruit and guarana to hydrate, depuff, and brighten while minimizing the appearance of fine lines and wrinkles. Massaging the lightweight gel around your eye area twice daily will help revitalize the under-eye area, leaving eyes looking instantly refreshed and re-energized.

The 24k Eye Treatment is an EWG VERIFIED™ clean formula, meaning it meets the strictest criteria for transparency and healthfulness as set by the Environmental Working Group. The EWG VERIFIED™ mark is the gold standard in the health and wellness space, so when products have this approval you can feel 100% confident putting them on your skin. Elaluz is proud to have three other EWG VERIFIED™ products: 24k Lip Therapy, All Day Beauty Water, and Beauty Oil.

Give your eye area some TLC twice a day by applying 24k Eye Treatment morning and evening—massage a pea size amount onto dry skin, tapping into the under-eye area making sure the gold flakes are fully absorbed. Let the product sink in for a few minutes and then continue on with your next product or makeup. The lightweight gel texture melts into your skin to create the perfect canvas for makeup, helping it glide on easier and last even longer.

24k Eye Treatment is packed with powerful Brazilian ingredients like star fruit, acai extract, and guarana, plus 24k gold to help banish under-eye bags. Star fruit is a super antioxidant that’s also rich in vitamin C, it helps reduce the appearance of fine lines and wrinkles and flush out toxins. Acai Extract is a multi-tasking ingredient that helps reduce redness and hydrate the skin. Guarana is one of nature’s highest sources of caffeine—  the seeds have 4-6x more caffeine than coffee beans—it’s known to depuff and reduce the appearance of under-eye bags. And finally the star ingredient: 24k gold is a well known antioxidant that increases elasticity and reduces inflammation. Together these ingredients work to combat dark circles and eye bags, leaving you with a revitalized look.

As with all Elaluz products, 24k Eye Treatment is formulated without parabens, sulfates, phthalates, PEGs, TEA, DEA, GMOs, silicones, and artificial fragrances. It’s also cruelty-free, gluten-free, vegan, and Leaping Bunny Certified. 24k Eye Treatment is now available to shop at with international shipping available to 17 countries (and more are being added soon!).

What do you think about 24k Eye Treatment? What questions do you have about it? Let us know in the comments below and Elaluz will answer them on Instagram!